ProofHQ Offers Smarter and Easier Way to Manage Creative Proofing and Approval

Released on: August 26, 2008, 10:55 am

Press Release Author: Rebecca Reeve

Industry: Internet & Online

Press Release Summary: New web application simplifies design and document
collaboration; easily integrates with blogs, wikis, social media, and everyone's
unique workflow

Press Release Body: London, August 26, 2008 - ProofHQ today marked the official
launch of its new web application that is changing the way teams manage, proof, and
approve creative projects and documents. The online collaboration tool offers a
simple and flexible way to address the chief pain points associated with reviewing,
commenting, and approving designs, photos, artwork, documents, and other content -
to enhance collaboration, reduce project management headaches and speed up time to
sign off.

Unlike other proofing applications, ProofHQ easily fits into each organization's
unique workflow needs. Users can embed a 'Miniproof' into blogs and wikis, expanding
collaboration and integration across social media applications. With ProofHQ, it's
possible to share a design file on a company wiki, personal blog, client site, and
ProofHQ page - and comments made from reviewers at each location seamlessly appear
alongside one another. As a result, team members can review comments and create
discussion threads across multiple locations.

To get started, a designer or project manager simply uploads a design file or
document to ProofHQ - and the Uploadr tool even lets users drag and drop files (up
to 75 Mb) right from their desktop. ProofHQ automatically creates a web-optimized,
Flash-based proof to share with reviewers. Members of the review team can
collaboratively review the proof online - adding mark-ups, creating real-time
discussion threads around other's feedback, comparing versions, and ultimately
making a final approval decision.

Project managers and designers can refer to ProofHQ's project dashboard to instantly
see the status of a particular proof - and check which team members have reviewed,
commented on, and approved a proof.

"The proofing and approval process is one of the most common activities for agencies
and designers, yet one of the most un-automated. The majority of creatives still
rely on email attachments to manage proofing with clients and internal teams. This
leads to a range of challenges and inefficiencies - including struggles with file
attachment sizes and the need to manually reconcile comments among multiple
reviewers. Although organizations of nearly every type experience these challenges,
we decided to focus on solving the problem specifically for agencies, designers,
print, and production," said Mat Atkinson, co-founder and CEO of ProofHQ.

Atkinson continued. "ProofHQ is as simple to use as sending an email, but offers
enhanced tracking, collaboration, audit, and automation capabilities. Most
importantly, ProofHQ is portable and flexible enough to adapt to a company's
workflow, instead of forcing an organization to adapt their processes to the
software. After all, the end goal is to make it easier for everyone to get things
done"

As a web-based application, teams can start using ProofHQ instantly - without the
expensive and complex system integration and custom development requirements typical
with traditional enterprise applications. Additionally, ProofHQ can be integrated
into project management applications, such as Basecamp.

In private beta since January, ProofHQ has already created an enthusiastic user base
consisting of thousands of creative professionals, design firms, print production,
and enterprise organizations.

"With ProofHQ, we can give our customers the added value and convenience of
accessing their proofs over the Internet - without the worry that large files will
clog their email servers. Each client has their own workspace on ProofHQ to keep all
their proofs organized, and we can even upload their logos for added
personalization," said Angie Jacks, ProofHQ customer and graphics manager at Worrell
Corporation. "From a designer's perspective, ProofHQ saves us significant time in
client review and project management. In just a few clicks, I can upload a proof
from my desktop and see at-a-glance which proofs are still open and which have been
approved."

ProofHQ offers tiered monthly and annual pricing plans based on the number of end
users, number of proofs, and storage per month - including a free account for users
who need only five proofs per month. Anyone can sign up today for a 14-day free
trial for any sized plan.

About ProofHQ
Founded in 2007 and headquartered in London, ProofHQ is an online proofing system
that streamlines the process of managing document reviews, proofing and approvals.
It's as easy to use as email, but adds much better tracking, workflow, and
collaboration capabilities. ProofHQ can reduce the time and cost of managing
proofing and approvals for everyone involved - including graphic designers, web
designers, ad agencies, marketing departments, industrial designers, printers,
pre-press companies, public relations, photographers, and more.

Trademarks mentioned in this document are the property of their respective owners.

Press Contact:
Rebecca Reeve, FutureWorks PR
415-240-8951
rebecca@future-works.com


Web Site: http://www.future-works.com

Contact Details: Rebecca Reeve, FutureWorks PR
415-240-8951
rebecca@future-works.com

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